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Archive for October, 2008

October 28th, 2008

Bad Pitch Outrage

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We sometimes find ourselves posting about topics that seem more like common freakin’ sense than the finer points of media relations.A standout has been when we’ve talked about and even poked fun at pitches trying to tie their story to current event…

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October 22nd, 2008

Glinda the Good Pitch is Back! (Thanks to Carol Blymire)

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We’re all about pitches, good and bad. To prove it, we created Glinda the Good Pitch back in the day. But our badge of dishonor Slick has always gotten more air time.It’s a simple case of supply and demand folks. So we were ecstatic when we started…

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October 22nd, 2008

Really?!

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We’re sorting through tons of mail and we have some decent posts brewing.But today was noteworthy as one pitch in particular made the rounds. It was not the only bad pitch out there. But as I reviewed it I was inspired to single it out and pay homage t…

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October 15th, 2008

Being an Ink Junkie

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An open letter to clients Re: online media: As a PR professional, there is no greater satisfaction than having a client pick up a newspaper or magazine and flip to the page with their interview. Unfortunately, the great unwashed, who aren’t typically profiled in their local “Business” section, aren’t flipping those pages very much lately [...]

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October 5th, 2008

Why Do PR People Bother With Insolent Clients? I Mean, Really

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I know what you’re thinking: Here he goes, another high-powered PR exec complaining about crappy customers. Guess what? That’s what this is. I’ve heard it said innumerable times how our jobs would be magnificent—were it not for the clients. Du…

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October 3rd, 2008

Facebook ≠ Email Marketing

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Anyone else getting a ton of junk email/invites/notifications on Facebook?Maybe it’s just a sign of age, or soc net fatigue, but I created a short video that offers a guideline** for sending email/invites/notifications on Facebook.The video is n…

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